Why are you doing it?
How are you doing it?
What are you doing?
The order you answer is key. “We make a car, this is how we make it, and this is why we’re making it.” Yawn. Everyone makes cars. I already stopped listening.
But answering “Why to What” gets attention. Passion attracts passion. Employees feel it. Customers feel it.
Everything you do needs to answer the Why first.
”We live in incredible times. And as long as there´s one person on the planetwho doesn´t belive this, then there is still work to be done.” (gapingvoid.com)