Never lose the why

Posted on 13 oktober, 2013 av


Never lose the Why

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Den här tavlan (köp här) av Hugh MacLeod är inspirerad av Simon Sinek´s ”Golden circle”:

Why are you doing it?

How are you doing it?

What are you doing?

The order you answer is key. “We make a car, this is how we make it, and this is why we’re making it.” Yawn. Everyone makes cars. I already stopped listening.

But answering “Why to What” gets attention. Passion attracts passion. Employees feel it. Customers feel it.

Everything you do needs to answer the Why first.

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”We live in incredible times. And as long as there´s one person on the planetwho doesn´t belive this, then there is still work to be done.” (